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Should Brands Standardize Native Advertising?
Publishing giant Conde Nast is hoping to set a standard for native advertising across its properties. AdAge reports that the company distributed a 4000-word document that tells editors and publishers...
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It’s Official: Content Marketing is Synonymous with the Word FAILURE
Fact: there’s more perceived content marketing failure than there is success today. That’s been proven time and time again by many Content Marketing Institute studies. The excuses for perceived failure...
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Promoting Content to Drive Organic Search and More Product Views
The days of guest blogging to product pages are over, but that doesn’t mean content promotion is any less important to e-commerce success. The retail brands that master content promotion today are the...
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What Enterprise Marketers Must Know About Native Content Now
You can imagine that in an industry like publishing, breaking the traditional mold and potentially compromising ethics in favor of higher revenue streams might start a small- to gigantic-sized fire....
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Demystifying Native Ads
Native advertising is the current holder of the communications spotlight. Although it’s a fairly mysterious link in the chain of promotion for content marketers and public relations professionals, they...
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‘Don’t Trick Them; Don’t Piss Them Off’: The Sponsored Content Debate Heats Up
When it comes to sponsored content, what counts as honesty? A large company logo placed prominently atop an article page? A “Paid Post” disclaimer? A change in font? These questions were at the...
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Sponsored Content Has a Trust Problem
Sponsored content. Paid posts. Partner stories. Whatever you want to call it, it’s drummed up its share of controversy over the past year as the vast majority of publishers have adopted some sort of...
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Native Ads Don’t Need To Be Deceptive
If the explosion of native ads over the last year has taught us anything, its that there is a ton of potential for them, and that all of that potential can be easily squandered if a single, core issue...
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The Top 10 Content Distribution Platforms Go Head-To-Head
Creating high-quality branded content is very important, but when it comes to making sure your ad dollars are spent properly, understanding the best ways to get eyeballs on your content can be just as...
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App Discovery Driving Mobile Content Consumption
Over the last few years, companies like Taboola, Outbrain, Gravity and others have created a new online reading habit: clicking on one of the links at the bottom of the page for the next article to...
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Promote Your Content Using Paid, Earned and Owned Channels
Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If...
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Is Native Advertising More Dependable Than Mass Media?
Native advertising has taken center-stage in the world of digital marketing, and per usual, has fallen under extreme scrutiny. The challenge that most opponents level against the concept (and practice)...
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Content Promotion: Your Link Is Not Enough
Jay Baer refers to it as the digital dandelion: The idea that your content should be spread to as many places and platforms as possible to reach the widest possible audience. Many marketers already...
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How to Build a Perfect Content Distribution Strategy
If content lives on the Internet but no one sees it, does it really exist? Aside from philosophical musings, the truth is that without distribution even the most creative, innovative, and...
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Native Advertising Wars: Outbrain vs. Facebook vs. Twitter vs. LinkedIn
We scraped up a little budget and experimented with several native content distribution channels. The experiment focused on Facebook, Twitter, LinkedIn and Outbrain. The primary goal was to drive new...
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10 Things You Missed at Content Marketing World 2014
Last week, I had the pleasure of attending “the largest content marketing event on the planet,” Content Marketing World 2014. With more than 2,600 delegates from over 50 countries and 60+ sponsors in...
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5 Important Rules for Native Advertising
Advertisers, marketers and public relations experts strive to get a message across as clearly, cleverly and effectively as possible. Recently, a new adjective is making its way into that list –...
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Why Google Getting Into Native Ads Is Great News for Content Marketers
Rumor has it Google is preparing to take the native advertising plunge, which should have a big impact on the way you distribute your content. According to AdExchanger, insiders are reporting plans...
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5 Major Publishers React to AdDetector, the Plug-In That Calls Out Sponsored...
As we revealed last month on the Strategist, there’s a new player in the native advertising transparency and standards game: a browser plug-in created by a product engineer at Google. The plug-in,...
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13 Effective Content Amplification Strategies
Companies are investing more and more resources in creating great content, meaning the bar to creating great content is continually rising and that distributing said content is growing increasingly...
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